Commentary: When Medication Price Deflates Perception of Therapeutic Effect
Rick Lifsitz and Larry Blandford discuss if higher prices really translate into greater perceived therapeutic effectiveness in a new commentary for Journal of Clinical Pathways
LehmanMillet Becomes precisioneffect Following Acquisition – Medical Marketing & Media
Carolyn Morgan discusses the rebrand of LehmanMillet to precisioneffect in Medical Marketing & Media.
LehmanMillet Is Now precisioneffect
37-Year-Young Advertising Agency Gets a New Name, New Locations and
Expanded Service Offering
Boston, March 29, 2016 – LehmanMillet, the only healthcare communications agency dedicated to working with companies seeking to change the standard of care, has changed its name to precisioneffect (www.precisioneffect.com). The impetus for the name change was the firm’s acquisition by Precision Medicine Group (PMG) in May of 2015. PMG is a specialized services company supporting next-generation approaches to drug development and commercialization.
How to Apply Objection-Handling to Drug Price Complaint – PM360
Dan Renick comments on the burden of out-of-pocket patient costs for specialty medications in PM360.
Precision for Medicine Acquires ACT Oncology – Medical Marketing & Media
Precision for Medicine’s Chad Clark comments on the acquisition of ACT Oncology in Medical Marketing & Media.