37-Year-Young Advertising Agency Gets a New Name, New Locations and
Expanded Service Offering

Boston, March 29, 2016 LehmanMillet, the only healthcare communications agency dedicated to working with companies seeking to change the standard of care, has changed its name to precisioneffect (www.precisioneffect.com). The impetus for the name change was the firm’s acquisition by Precision Medicine Group (PMG) in May of 2015. PMG is a specialized services company supporting next-generation approaches to drug development and commercialization.

The acquisition was a natural extension for PMG as precisioneffect provides its client base with innovative provider, patient and consumer communications, spanning from scientific platform development and disease awareness campaigns to brand launch and beyond. In addition to its mission and focus, the advantageous locations of Boston and Southern California further the organization’s abilities to partner with emerging pharmaceutical, biotech, device and diagnostic companies.

The name, precisioneffect, was chosen because it captures the essence of what the firm does for its clients and their brands—orchestrates dramatic changes in thinking and practice. Changing the standard of care requires a precise approach to uncovering customer insights, dismantling long-standing barriers and communicating the new in surprising and compelling ways.

“Same heart, new name, expanded capabilities. Our team still gets out of bed every morning, on both coasts, to come in and work alongside our clients to influence how medicine is being practiced and received,” said Carolyn Morgan, president of precisioneffect. “We couldn’t be more thrilled to be a part of Precision Medicine Group. To be able to bring a deep level of expertise across market access, pricing, HEOR, health policy, regulatory matters and evidence generation has been immediately impactful for our clients.”

After recently moving its flagship office in Boston to accommodate growth, the agency now occupies over twenty thousand square feet at 101 Tremont St., which will increase by another 50% this June. Similarly, the Southern California office is also experiencing growth and will move into larger office space this fall.

As part of Precision Medicine Group, precisioneffect can now offer clients access to adjacent offerings that help bring innovative new treatments to market from initial discovery to final delivery of care:

  • Precision for Value: Supports commercial excellence by providing a cohesive set of services that integrate the generation and communication of the compelling evidence necessary to establish value, optimize market access and drive demand. These include managed markets access strategies, advanced payer analytics, health economics, outcomes research, global pricing, and strategic payer marketing.
  • Precision for Medicine: Supports the early development and clinical trial work around the use of biomarkers essential to targeting patients more precisely and effectively. Areas of focus include oncology research, genomics, immuno-response assays, global specimen logistics, biomarker analytics, and companion diagnostics solutions.

“The rapid growth of precision medicine will require the expertise, experience, and tools that precisioneffect adds to the company,” said Dan Renick, co-president, PMG, and president, Precision for Value. “The combined expertise of Precision for Value’s leadership in managed markets, together with precisioneffect’s recognized marketing experience with physicians and patients, presents a powerful solution to clients as we address the most critical requirements to achieve commercial success for their products.”

About precisioneffect

Precision Effect, Inc. is the leading specialty agency devoted to medical devices, diagnostics, and specialty pharmaceuticals. With offices in Boston, MA and Santa Ana, CA, the agency has an unparalleled understanding of market dynamics, a deft hand at translating technical advances into compelling programs for customer adoption, and a willingness to creatively utilize unique channels to communicate clients’ messages. The agency has consistently been recognized by clients, peers and professional organizations for its outstanding creative work. For more information, visit www.precisioneffect.com

About Precision Medicine Group

Formed in 2012, Precision Medicine Group is a specialized services company supporting next-generation approaches to drug development and commercialization. PMG provides an integrated infrastructure that supports pharmaceutical and life sciences companies as they develop new products in the age of precision medicine. The company is headquartered in Bethesda, Maryland, with offices throughout the US and in Europe. For more information, visit https://www.precisionmedicinegrp.com/

About Precision for Value

Precision for Value supports commercial excellence for global pharmaceutical and life sciences clients through the demonstration and communication of product value and outcomes. Precision for Value provides clients with teams fortified by decades of industry knowledge, advanced proficiency in analytics, and marketing and communications prowess — making Precision for Value the preferred strategic partner in the industry. The company has offices throughout the U.S. and in Europe. For more information, visit www.precisionforvalue.com

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Media Contact
Randy Zane
Precision for Medicine Media Relations
212-686-2650, ext. 3027