Notable Recent Publications and Media Coverage
PHE in Health Affairs, Value in Health,and more…
Health Affairs Blog Article on Patient-Centered Formularies
PHE Senior Director Jason Shafrin and Director Mark Linthicum published an article on the importance of accounting for patient heterogeneity in formulary design and the potential use of tools to help payers understand and assess patient-centered value.
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Health Affairs Blog Article on Components of Value Frameworks
PHE Scientific Advisor Anupam Jena, along with Lauren Neves and Randy Burkholder, published an article in the Health Affairs Blog on April 16, 2018, on the importance of capturing comprehensive components of the value of medical innovations in value frameworks.
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Value in Health Study on the Impact of Improved Mobility
PHE researchers quantified the impact of improved mobility on using PHE’s proprietary microsimulation THEMIS, finding that improvements in mobility are likely to lead to significant reductions in medical expenditures and nursing home utilization and significant increases in employment.
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Pharmaceutical Executive Article on the Role of Pharmaceutical Companies in Value Assessment
PHE’s Ross Maclean and Jeroen Jansen published an article in Pharmaceutical Executiveon the role of pharmaceutical companies in conducting transparent and relevant evaluations of value, advocating an open-source approach to conducting cost-effectiveness evaluations.
Transparent and Relevant Evaluations of Value: An Active Role for Pharma
PM360 Names Dan Renick as Elite Award Winner

Precision is pleased to announce that Dan Renick has been named as one of PM360 Magazine’s annual ELITE Award winners. Congratulations, Dan! (more…)
precisioneffect Acquires European Marketing Agency, Big Pink
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Addition of London-based multichannel healthcare agency complements and strategically expands existing global expertise and capabilities
BOSTON, MA – April 24, 2018 – precisioneffect, the healthcare advertising agency dedicated to working with companies that seek to change the standard of care, today announced it is acquiring Big Pink, a leading European multichannel marketing healthcare agency recognized for providing strategically designed and creatively delivered campaigns to the pharmaceutical industry worldwide. The acquisition marks an important expansion of precisioneffect’s global footprint and employee base, and positions the company to provide its clients with additional value through enhanced services and expertise. (more…)
Precision for Value Strengthens and Expands Industry-Leading Payer Strategy Team

TAPPING FORMER PAYER DECISION MAKERS BOYCE, HONCZ AND OYEKAN
BRINGS UNRIVALED INSIGHTS TO CLIENTS
APRIL 18th, 2018 – New York, NY – Precision for Value, the market leader in supporting global pharmaceutical and life sciences companies in demonstrating the value and outcomes of innovative medical products, today announced significant additions to its Payer Strategy Team with the hiring of former payer executives Marylou Buyse, Joe Honcz, and Elizabeth Oyekan. (more…)
April Issue of All Access Available Now

Precision’s All Access is our bimonthly newsletter with original content written by our payer experts for market access leaders. (more…)