Article2018-02-06T17:27:34+00:00

Don’t Miss PHE’s Webinar on Patient-Centered Research!

Please join us for our upcoming live webinar July 25 at 10:00 AM PT/1:00 PM ET

The Science of Dialogue: Patient-Centered Value Assessment” will be presented by Associate Director Suepattra May-Slater, PhD, MPH, a medical anthropologist, and Scientific Advisor Katharine Batt, MD, an oncologist/hematologist.

Common methods to elicit the patient perspective, such as focus groups and surveys, are familiar in the context of market research, but patient-centered research can be much more. This webinar will provide an in-depth discussion on how multidisciplinary patient engagement approaches can be a key component of health economics and outcomes research (HEOR) strategies and economic value assessments.

Webinar participants will:

  • Understand the variety of qualitative and quantitative approaches available to conduct patient-centered research in HEOR
  • Hear from Dr. Batt on the importance of patient-centricity in care delivery and treatment choice
  • Hear from Dr. May on how the insights gained from primary patient research can be used to shape value propositions
  • Learn how qualitative methods can be integrated with quantitative methods in customized approaches to assess economic value

A live Q&A session led by Drs. May and Batt will follow the presentation. 

To register for this unique webinar, please click here.

Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.