Payerland citizens know the landmarks that tourists miss

Global Pricing and Product Strategy

Proven product positioning strategy and pricing approaches utilize marketplace data and evidence to substantiate your value to global payers, providers, regulators, and patients.

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  • Biopharma pricing and market strategy
  • Flexible frameworks
  • Evidence-based approach
  • Insights from former payers
  • Integrated message development

Health Economics and Outcomes Research

Rigorous methods deliver scientifically accurate evidence that demonstrates the economic, societal, and humanistic value of your product.

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  • Evidence strategy, generation, and communication
  • Evidence synthesis and decision modeling
  • Health policy

Managed Markets Marketing

Value propositions grounded in evidence and delivered through dynamic сommunication tools differentiate your products across the access and reimbursement continuum.

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  • Customer insights
  • Payer value proposition development
  • Account manager tools and resources
  • Managed markets training

Promotional Effectiveness

Pull-through experts harness market access data and analytics to create breakthrough promotional tools for sales teams based on real-world insights.

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  • Cost & Coverage (C&C) Communicator
  • Precision Payer Hierarchy
  • C&C Print Portal
  • Specialty Drug Policy Navigator
  • Quality Access Analytics
  • Precision Provider Hierarchy and Electronic Health Record Optimizer
  • Precision Integrated Market Dashboard

Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.