Promotional effectiveness 2017-04-27T17:53:10+00:00
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Promotional Effectiveness

Prescriber-specific information engages and informs HCPs, elevating your pull-through strategies

Cost and Coverage Messaging Tailored to Physicians Lifts Market Share 15% in 3 Months

This real-world study measures the impact of a field force on market access when provided with physician-specific access opportunities and corresponding, personalized pull-through messages.

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Once a product launches, you want to build market share. To do that you need to understand and capitalize on the influencers and healthcare providers shaping brand utilization—so you try to identify coverage policies, uncover true decision makers, and reveal pockets of suboptimal utilization compared to access. That’s where Precision for Value can help. We make pull-through tactics more effective by taking data you already have and using it to deliver physician-specific messaging that elevates market share. We are a team of former payers, seasoned brand marketers, and pull-through experts, backed by an unparalleled healthcare Business Intelligence group. Increase your market share by deploying our analytic-based strategies and proprietary pull-through tools to give your field force the information their HCPs want to see.

  • Cost & Coverage (C&C) Communicator. Prescriber-specific pull-through message platform

    Proprietary algorithms, organized by therapeutic area and configured to your strategy, deliver actionable pre-call planning information and messages tailored to each target prescriber’s practice. Proven to increase prescriber market share. Our platform delivers through a variety of media including: native applications, integration with Veeva, web, email, and print-on-demand sell sheets with prescriber-specific messaging.

  • Precision Payer Hierarchy. Effective strategy starts with understanding the architecture of payer decision-making

    Market-informed hierarchies furnish a robust understanding of influencers, maximize industry insights, and help better inform your business decisions.

  • Precision Provider Hierarchy and Electronic Health Record Optimizer. Demystifying decision making at health systems, hospitals, and integrated delivery networks (IDN)

    Our Health System and IDN segmentation produces detailed, actionable planning and performance improvement recommendations stemming from our unique combination of experience, analytics, and market research for health system and IDN segmentation.

  • Specialty Drug Policy Navigator. Local product reimbursement profiles and policies revealed

    Synthesized information details specialty drug coverage for a specific therapeutic area within a specific geography.

  • Quality Access Analytics. Closed-loop market access modeling

    We mine complex data sets to identify stakeholder influences, prioritize key opinion leaders, even illuminate electronic health record control and site-of-care influence across the continuum of care. Then we deliver: payer control indices, prescriber-level opportunities, detail-enhanced contract strategies, targeted multichannel campaigns, and optimal sales resource alignment.

  • Precision Integrated Market Dashboard. Brand manager market access dashboards

    Intuitive dashboards monitor a brand’s formulary coverage and track related performance from multiple vantages and geographic levels to coordinate promotional efforts.

    Closed Loop Market Access Marketing Approach to Brand Promotions Enabled by Better Data and Insight-Focused Analysis


    Precision Cost and Coverage (C&C) Communicator

    Improve pull-through with relevant, local prescriber-specific data

    Prescribers only care about their local access landscape—it’s what matters to their practice. Using a proprietary algorithm, the C&C Communicator delivers relevant local cost and coverage information for each prescriber, enabling you to significantly improve pull-through and increase prescriber confidence in your brand.

    • Relevant information tailored to each prescriber’s unique access landscape
    • Accurate data on local payer coverage and cost shares
    • Timely updates on formulary wins
    • Consistent branded templated communications
    • Efficient updates with no brand or agency staff required
    • Clean interface that is easy for sales representatives to understand and use
    • Delivery through native applications, integration with Veeva, web, or email
    • Proven increase in prescriber utilization over non-messaged prescribers

    Promotional Effectiveness—insights in action