Payer Insights and Strategy
Insights born of lived experience as payer decision-makers create a competitive advantage
For Market Access Leaders: the All Access newsletter
Leverage the insights in our latest edition of All Access, the bi-monthly newsletter produced specifically for market access leaders and curated by experts from our Payer Strategy Team.
There is one simple way to ensure your value proposition resonates with your payer customers: Hire the customer. Unique in the payer marketing industry, our Payer Strategy Team unites over 20 former payer and integrated delivery network (IDN) decision-makers who harness their real-life experiences to identify the critical pieces of information that payers use to make market access decisions, so you can demonstrate and communicate your value through relevant communications. Our team’s collective experience spans leadership roles in formulary, trade contracting, specialty strategy, utilization management and other key areas that are critical to coverage and access with risk-bearing organizations. In concert with our full-service agency, they will support your business needs from initial strategy ideation through resource development and training.
Know how Pharmacy & Therapeutics (P&T) committees think.
Payer Strategy Team members who have served on P&T Committees can provide an insider’s view of how payers evaluate new drugs and indications for formulary coverage, how decisions are made, and how to most effectively influence a P&T committee.
Get access despite coverage challenges.
Blocked out of coverage? Payer Strategy Team members can help you understand the issues, identify alternative avenues of coverage, and refine strategy and messaging to get back onto formulary.
Test your strategy before it’s tested.
Payer Strategy Team members form an expert mock P&T or payer panel, giving your internal teams a chance to test your strategy live in a safe environment, while receiving frank feedback on how to refine your messaging and optimize your approach.
Access inside insight into the different drivers of your key stakeholders
The inner workings of payers, pharmacy benefit managers, IDN, and specialty pharmacies can be complex and confusing—unless you actually have worked at them like our Payer Strategy Team members. We can explain exactly how each type of organization measures value, what messages resonate, and who the key stakeholders are.