Managed Markets Marketing
Distinctive value propositions resonate with managed markets decision makers
Insights to Access—Our executive briefing series
Precision offers an in-person, executive briefing series on critical issues affecting value propositions and market access. Insights to Access is available to select groups. Contact us for details.
We don’t simply watch payers. We equip Payer Strategists (former payers themselves) and account team leaders with access to current managed markets professionals. The result: We have a peerless understanding of the thought process driving market access decisions. We can extract the most critical bits of information payers use to determine reimbursement. We share that knowledge with you—then embed it in your value messages, so your communications always include the evidence that is most relevant to key decision makers.
Capitalizing on critical intelligence from current managed markets customers, we integrate this knowledge into your overarching strategy.
Payer value proposition development
We craft messages that directly address the needs of managed markets decision makers across all critical market segments and stakeholder roles, while simultaneously considering brand objectives.
Account manager tools and resources
We develop marketing strategies from traditional printed leave-behinds to innovative interactive tools—then offer on-point guidance on targeted and effective delivery.
Managed markets training
Our comprehensive training ensures that account managers and field sales representatives are equipped with essential knowledge about complex marketplace issues, as well as the landscape dynamics that impact market access at large.
Precision Rapid Pulse surveys and analysis
Insights from your target customer in less than 72 hours While payer feedback and opinions are essential to crafting effective managed markets strategies, not every market question requires an expensive, time-consuming, in-depth research survey. The Rapid Pulse allows preapproved managed markets decision makers to complete short surveys on the go or in the office. It’s a quick, cost-effective way to gain essential customer insights.