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Health Economics and Outcomes Research

Rigorous methods deliver scientifically accurate evidence that demonstrates the economic, societal, and humanistic value of your product Investigate how

Payer Insights and Strategy

The insights of former payer decision-makers guide your strategy, presentations and messaging to ensure they are always relevant and relatable. Explore how

Promotional Effectiveness

Pull-through experts harness market access data and analytics to create breakthrough promotional tools for your sales teams based on real-world insights Understand how

Managed Markets Marketing

Value propositions grounded in evidence and delivered through dynamic communication tools differentiate your products across the access and reimbursement continuum Get started
You need a road map to commercial success. Ask a local.

In Payerland, you can’t navigate using theories. You need local knowledge to create a compelling case for your product. Precision for Value has it.

We are a group of former payers, academics, health economists, researchers, data analysts, medical reviewers, and marketing gurus. Together, we harness insights from actual payer experience—then pair them with expert analysis to differentiate your medical innovation across the access and reimbursement continuum. Demonstrating value. Communicating it powerfully. Guiding you past roadblocks and detours to find the most direct route to commercial success.

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News & Insights
  • Maureen Hennessey and Elizabeth Oyekan Discuss the Importance of Motivational Interviewing

  • FDA’s Draft Guidance and Its Impact on Development Programs

  • Straining the system: Schafer and Grosvenor in MedAd News


Dan Renick


Meet the leading citizens of Payerland

We are residents of Payerland. This territory may seem foreign to others, but as former payers ourselves, we know the essentials that tourists often miss. We look forward to showing you the landmarks, introducing you to expert friends, and making you feel welcome.

See all our experts
Case Study
  • Integrating Existing Data to Capture a Complete Picture of Payer Behavior

    Learn how one pharmaceutical manufacturer overcame inconsistencies in tracking p... Discover More »


Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.

What kind of expertise do you need?

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