Getting Personal with Precision Medicine

The definition of personalized medicine has expanded beyond tailored medical treatment to encompass drug development, care delivery and consumer engagement—while precision medicine refers to the tailoring of medical treatment to the characteristics of a patient subpopulation. This PharmaVoice cover story explores the distinctions, the challenges and the implications, including insights from Precision for Medicine’s own Chad Clark.  

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Precision Medicine Group is an integrated team of experts in fields from advanced lab sciences to translational informatics and regulatory affairs, payer insights to marketing communications. Together, we help our pharmaceutical and life-sciences clients conquer product development and commercialization challenges in a rapidly evolving environment.