Precision's Wilder in PM360: Common Pitfalls to Avoid to Ensure a Successful Product Launch

 

After spending millions on R&D just to get a product to market—and millions more promoting it—there’s nothing worse than when a launch falls flat. In a just-published panorama on PM360, Precision for Value’s Kelly Wilder identifies several critical mistakes that pharma companies make that can reduce the perceived value of a product in the marketplace.

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